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  • Apparel, e-Commerce
    November 7, 2012 | 0 Comments

    Uniqlo vs. Vancl: Winning the online war, offline

    Vancl's down jackets. Fleeced?

    Vancl is one of China's most popular fast fashion brands. The company relies on a unique online-only sales model and cheeky designs that target China's post 1980s/1990s consumers. At the core of Vancl's original popularity is an ability to compete with international brands like Uniqlo and H&M on style, while undercutting them on pricing and distribution costs. But Vancl's initial success tempted it to enter new segments and open its platform to other brands. Meanwhile, local delivery and manufacturing prices kept rising. Now, Uniqlo is the one cutting prices, pushing Vancl to a price war that calls into question the viability of the online-only retailing model. ...Read More

  • Apparel, Branding
    October 26, 2012 | 0 Comments

    Wade and see: A new hope for China’s Li Ning?

    Screen Shot 2012-10-25 at 4.10.28 PM

    China's homegrown sports brands have been eyeing global markets ever since Beijing won the right to host the 2008 Olympics. As it turns out, instead of taking Chinese brands abroad, the Olympics attracted more foreign brands to the local market, often at the expense of local retailers. In an effort to regain market share at home and expand its global reach, Li Ning recently teamed up with NBA superstar Dwyane Wade. But the company's awkward branding position might still cause it to miss the mark.  ...Read More

  • Apparel, Trends
    September 24, 2012 | 0 Comments

    Full metal jacket: China’s anti-radiation fashion

    Anti-radiation dress.

    Being pregnant in China comes with plenty of perks - employment benefits, admiration, and courtesy from otherwise ruthless strangers. Pregnancy also brings with it plenty of worries in a country plagued by polluted air, tainted food, and social unrest. But danger lurks even at home or at work, where electrical appliances emit  radiation. The jury is still out on whether such radiation has any detrimental effects, but mothers in one-child China can't be too careful. The country has the world's largest market for anti-radiation fashion, and maternity is only the beginning.  ...Read More

  • Apparel, Branding, Lifestyle, Trends
    September 13, 2012 | 0 Comments

    Homeward bound: China’s luxury scene evolves

    CK Underwear. Less for more?

    The golden rules of selling luxury to China used to be simple: (1) Focus on products that are used in public and (2) make sure there is an obvious link between the product and its price. Such common wisdom was based on a paradigm that saw luxury consumption purely as a proxy for financial means, which, in turn, indicated social status. These rules worked well over the past decade, driving high end retailers to focus on outdoor items such bags, cars, and apparel - plastered with large logos or clearly recognizable patterns. But China's luxury buyers are now developing an appetite for the inconspicuous and refined, opening a door for brands to expand into new product categories and for connoisseurs to serve as guides for China's social climbers.  ...Read More

  • Apparel, Lifestyle, Trends
    August 28, 2012 | 1 Comments

    Chinese swimwear: Expanding in hot water

    Hotspring Swimwear from AiShang

    The summer is over but the Mainland's bathing season might just be beginning. Styles in China's swimsuit market are a microcosm of the country's economy: The gap between the top and the bottom is growing and while some are downsizing in order to cool down others are adding more layers and pushing into overheated territory. In other words, the growing popularity of beaches and outdoor swimming pools is driving bikini sales and the growing popularity of spas and hot springs spawned a new market for heavier, heat resistant designs.  ...Read More

  • Apparel, e-Commerce
    August 7, 2012 | 2 Comments

    Party line: Why Beijing girls prefer thongs?

    Vancl's underwear sections.

    Beijing fashion normally lags behind Shanghai and even smaller cities like Chengdu and Changsha. The Chinese capital has a bustling art and hipster scene, but when it comes to actual spenders, Shanghai is the first stop for most big brands. But recent data from one of China's leading e-Commerce web sites shows that Beijing shoppers might be less conservative than originally assumed. Thong sales in the capital outstrip those in other cities by a wide margin. Beijing's love of skimpy underwear might be explained by geography or demography, but we like to think it has more to do with politics. Here's why.  ...Read More

  • Apparel, Branding
    July 19, 2012 | 0 Comments

    Asobio: The brand that came to China, from China

    Asobio. China's genuine Italian brand.

    The world's leading fast fashion brands pin their hopes on China. Many of their products are made, and sometimes even designed, on the mainland, but are perceived as superior thanks to the aura of foreign heritage. China's textile manufactures, for their part, are eager to create valuable brands and take foreign retailers head on. CoBest, a local manufacturer, decided the best way is to follow in the footsteps of Europe's leading brands, literally: CoBest set up a subsidiary in Italy, complete with offices, admin staff, and a small international design team. Asobio, the company's new brand, was then launched in China like a genuine foreign contender, using a penetration strategy similar to that of Zara, H&M, and Gap.  ...Read More


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  • January 01, 1970

  • January 01, 1970

  • January 01, 1970

  • January 01, 1970

  • January 01, 1970