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  • Branding, FMCG, Wellness
    March 2, 2013 | 0 Comments

    Nowhere fast: KFC’s China future

    China Hearts KFC?

    Is it time to downgrade the “credit rating” of foreign food sellers in China? Ongoing safety scandals involving KFC and other upmarket brands have garnered unwanted attention for foreign food from customers and regulators. While scandal is commonplace for domestic Chinese food and beverage makers, foreign companies have managed to maintain an image of health and safety, even when it comes to fast food and sweets. Those healthy images are now under interrogation in an environment where low public trust in food quality has spawned a cottage industry of home safety devices from smartphone apps to home chemical testers. Can foreign food stay a healthy choice?  ...Read More

  • Branding, FMCG
    December 10, 2012 | 0 Comments

    Sour face: Foreign brands and China’s fresh milk

    China's got milk.

    Foreign dairy products are popular in China and command hefty premiums. Safety and quality concerns drive consumers to the cold embrace of giants like Nestle, Danone, Haagen Dazs, and Unilever, which sell China anything from milk powder and yellow cheese to milk chocolate. But when it comes to fresh milk, the market remains under the thumb of local players and a combination of logistical, cultural, and political factors keep foreign brands at bay.  ...Read More

  • Apparel, Branding
    October 26, 2012 | 0 Comments

    Wade and see: A new hope for China’s Li Ning?

    Screen Shot 2012-10-25 at 4.10.28 PM

    China's homegrown sports brands have been eyeing global markets ever since Beijing won the right to host the 2008 Olympics. As it turns out, instead of taking Chinese brands abroad, the Olympics attracted more foreign brands to the local market, often at the expense of local retailers. In an effort to regain market share at home and expand its global reach, Li Ning recently teamed up with NBA superstar Dwyane Wade. But the company's awkward branding position might still cause it to miss the mark.  ...Read More

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  • January 01, 1970


  • January 01, 1970


  • January 01, 1970


  • January 01, 1970


  • January 01, 1970