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  • What's News? November 21, 2012 | 0 Comments

    China’s sportswear brands grapple with high inventories

    China's domestic sportswear brands are suffering from long-term high inventory, according to local media report. The brands are now taking various measures to clear stock, including "closing down" sales and setting up factory outlets. Among Li Ning, Anta, Xtep, Peak, and 360 Degrees, Peak was reported as shutting down the largest number of stores. Source: EBRun

  • What's News? November 16, 2012 | 0 Comments

    Hstyle launches MiniZaru kids brand

    Korea's Hstyle recently launched a new children’s apparel brand – MiniZaru. The brand is positioned to target kids aged between 3-12 at the upper end of the market.  The company said it will work with over 100 well-know South Korean children’s wear designers to introduce elements of their work into the new brand. Source: EBRun    

  • What's News? October 16, 2012 | 0 Comments

    SeptWolves expands aggressively online

    SeptWolves, a Chinese menswear brand, is opening online stores at a rapid pace. After opening five flagship stores on Taobao, 360Buy, Tencent, Coo8, and Yihaodian, the company is now planning to launch on additional platforms, including and Amazon. Apart from selling directly online, the company also turns over about RMB 10 million through third party online distributors. Offline, the company currently operates 3,000 stores across China. Source: EBRun

  • What's News? October 15, 2012 | 0 Comments

    Xtep focuses on China’s kids apparel market

    Chinese apparel group Xtep is pushing further into China's children's apparel market. The Fujian-based group launched its kids' brand DNA in 2011 and is now increasing its efforts to diversify into the segment. The DNA brand targets children aged 2-14, mostly in 2nd and 3rd Tier Chiense cities. Its products are priced in line with other popular brands in those markets. Xtep plans for DNA to become one of China's top 5 children apparel brands within the next three years. Source: CNXZ

  • Apparel, Trends
    September 24, 2012 | 0 Comments

    Full metal jacket: China’s anti-radiation fashion

    Anti-radiation dress.

    Being pregnant in China comes with plenty of perks - employment benefits, admiration, and courtesy from otherwise ruthless strangers. Pregnancy also brings with it plenty of worries in a country plagued by polluted air, tainted food, and social unrest. But danger lurks even at home or at work, where electrical appliances emit  radiation. The jury is still out on whether such radiation has any detrimental effects, but mothers in one-child China can't be too careful. The country has the world's largest market for anti-radiation fashion, and maternity is only the beginning.  ...Read More

  • Apparel, Branding, Lifestyle, Trends
    September 13, 2012 | 0 Comments

    Homeward bound: China’s luxury scene evolves

    CK Underwear. Less for more?

    The golden rules of selling luxury to China used to be simple: (1) Focus on products that are used in public and (2) make sure there is an obvious link between the product and its price. Such common wisdom was based on a paradigm that saw luxury consumption purely as a proxy for financial means, which, in turn, indicated social status. These rules worked well over the past decade, driving high end retailers to focus on outdoor items such bags, cars, and apparel - plastered with large logos or clearly recognizable patterns. But China's luxury buyers are now developing an appetite for the inconspicuous and refined, opening a door for brands to expand into new product categories and for connoisseurs to serve as guides for China's social climbers.  ...Read More

  • What's News? September 11, 2012 | 0 Comments

    Luxury brands eying Chinese men

    Many international luxury brands are eying China's menswear market. Local media reports that in this year’s Armani show in Beijing, menswear was given special emphasis. In 2011, Gucci launched tailor service for menswear in China. Coach also plans to expand its menswear offering in China this year. Source: Sjfxm,, ChinaSSPP

  • What's News? September 11, 2012 | 0 Comments

    Gap China cooperates with

    Gap recently established cooperation with, a Chinese entertainment platform for children. Local media reports that the cooperation would help Gap to enhance its reputation and promote its e-Commerce platform to Chinese kids and families by linking up with Mole, a popular online game of Source: Netsun  

  • Apparel, Branding
    July 19, 2012 | 0 Comments

    Asobio: The brand that came to China, from China

    Asobio. China's genuine Italian brand.

    The world's leading fast fashion brands pin their hopes on China. Many of their products are made, and sometimes even designed, on the mainland, but are perceived as superior thanks to the aura of foreign heritage. China's textile manufactures, for their part, are eager to create valuable brands and take foreign retailers head on. CoBest, a local manufacturer, decided the best way is to follow in the footsteps of Europe's leading brands, literally: CoBest set up a subsidiary in Italy, complete with offices, admin staff, and a small international design team. Asobio, the company's new brand, was then launched in China like a genuine foreign contender, using a penetration strategy similar to that of Zara, H&M, and Gap.  ...Read More


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