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  • Branding, FMCG
    September 10, 2012 | 0 Comments

    Tempest in a tin can: China’s herbal tea wars

    Wang Laoji, Jia Duobao.

    In 1906, Japan's Kakuzo Okakura published the Book of Tea, lamenting the fact that western powers saw Asians as civilized only once the latter gave up the "gentle arts of peace" in favor of war and territorial expansion. These days, tea is once again at the centre of a struggle that highlights Asia's unique traits: Two companies are claiming the right to use China's most popular herbal tea brand in a plot that stretches back to colonial times and involves bribery, charity, a struggle between private and state-owned enterprises, and potential encroachment from foreign powers.  ...Read More

  • Branding, Trends
    August 1, 2012 | 1 Comments

    Initial reaction: Chinese fun with foreign acronyms

    Screen Shot 2012-07-30 at 10.15.41 PM

    China's young consumers often use English acronyms to summarize long or unwholesome phrases in Mandarin. Acronym usage originated in online discussion boards and SMS messages, but can now be heard even in offline conversations. Using English handles serves in part to bypass China's internet censors and in part to obscure certain terms from old-fashioned parents and superiors. In addition, English acronyms allow consumers to sound cool in a language they otherwise fear to speak. As is often the case, politics determines the trend and business suffers the consequences. In recent years, the names of foreign brands such as KFC and BMW have been transformed into local acronyms, often carrying meanings that criticize or undermine the brand's original essence.  ...Read More

  • FMCG, Lifestyle, M&A, Trends
    June 26, 2012 | 0 Comments

    Warm and Bubbly: A sober look at China’s beer market

    Ad for Kirin's Chinese brand, Haizhu

    China became the world's largest beer producer and consumer in 2002. Since then, the country retained its top position, selling nearly 50 billion litres in 2011 - a quarter of the overall global volume. Still, China consumes far less beer per capita than America or Europe, leaving plenty of room for growth. The local market is dominated by a few large brands but is still relatively fragmented, with hundreds of local and foreign competitors engaged in territorial battles and strategic maneuvers. The end of 2011 saw a spike in demand for beer, signaling a fresh round of expansion and consolidation. Here's what you need to know.  ...Read More

  • What's News? June 21, 2012 | 0 Comments

    Snow Beer sales reach 10 million tonnes

    CR Snow, owner of one of China's leading beer brands, announced that it sold 10.24 million tons of beer in 2011. This makes Snow one of the top five biggest beer companies in the world and the first beer company in China with by sales volume. Out of the beer sold, 9.17 million tonnes were under the Snow brand. To date, CR Snow has nearly 80 plants all over the country. It holds 21% of the local beer market. Source (中文): iFeng

  • What's News? June 21, 2012 | 0 Comments

    Wahaha launches e-Commerce channels

    Tong Yuan Kang (同源康), a high-end food e-Commerce company, is launching a new B2C platform. Tong Yuan Kang has been authorized by Wahaha, China's bottled water giant, to sell its products online. Currently Tong Yuan Kang mainly sells high-end food and food supplements through third-party B2C platforms like Tmall and 360Buy. Its own B2C platform is expected to go online in July. Source (中文): SINA

  • What's News? June 21, 2012 | 0 Comments

    Qingdao cooperates with Suntory to take over east China market

    Qingdao recently established a cooperation with Japan's Suntory to co-develop the Shanghai and Jiangsu market. Qingdao and Suntory integrated their branches in Shanghai and Jiangsu into two joint ventures, with each holding a 50% share. After integration, Qingdao and Suntory are expected to cover 50% of the beer market in Shanghai and about 16% in Jiangsu. The two companies expect to further increase their market share in these two markets through the joint ventures. Sources (中文): Hexun, YCWB

  • What's News? June 21, 2012 | 0 Comments

    Burger King plans to Open 1,000 stores in China

    Burger King recently entered a joint venture with the hope of expediting its expansion in China. The company plans to open 1,000 restaurants over the next five to seven years under the new venture. Burger King  currently has 63 restaurants in China. Source (中文): CNR


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