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  • What's News? July 17, 2013 | 0 Comments

    Love and hate for KFC, McDonalds

    Chinese consumers have spoken: KFC is the worst and the best. For the third year running, KFC was voted the most and least liked foreign-owned fast food chain in the Middle Kingdom. Based on figures collected from Tencent users in a poll by the Global Times newspaper, 2013 also marked the third consecutive year that McDonald's was runner up for most and least liked. Pizza Hut brought up the field for "most liked" in third place; Japanese eatery Ajisen Ramen ranked third for "least liked". Source: Sohu

  • What's News? June 13, 2013 | 0 Comments

    McDonald’s rice dishes lukewarm

    Recent media reports on the reception of McDonald's new rice-based menu items were decidedly mixed. Complaints centered on portion size, with many customers claiming the menu sets simply are simply not filling, and ad trickery, with the real-life dishes comparing less than favorably to McDonald's media imagery. Also, despite its Chinese-style items, customers complained that McDonald's does not provide chopsticks. McDonald's, on the other hand, remains optimistic about its rice dishes and expects them to compete as a late-night favorite. Source: Winshang

  • What's News? June 6, 2013 | 0 Comments

    McDonald’s Chinese kitchen

    McDonald’s announced that starting June 10th the company will begin selling Chinese food in its mainland China restaurants. The company will launch four new entrees including including chicken rice rolls and chicken and beef dishes over rice. The prices are set between RMB 16-20. While McDonald's is noted for its localization efforts across its worldwide franchise network, KFC has taken the lead in adapting its fast fare to the Middle Kingdom.

    Source: Sohu

  • What's News? May 8, 2013 | 0 Comments

    McCafe vs. Starbucks

    According to McDonald’s, over 500 McCafes acros 24 cities in China have opened between 2010 and 2012, and the company plans to open another 200 locations by the end of 2013.  McDonald’s expansion in the coffee area is expected to bring competition to Starbucks, which has 800 coffee shops in 58 cities. McCafe prices are approximately 20% cheaper than Starbucks. Mcdonald's and Starbucks are expected to compete on membership and staff recruitment in particular. Source: Canyin

  • What's News? April 23, 2013 | 0 Comments

    McDonald’s reaction to H7N9: more beef

    McDonald's customers are worried about China's poultry quality. McDonald's solution? Eat  more beef. With H7N9 bird flu dominating the news in recent weeks, sales of chicken menu items have declined while burgers have gotten a sales bump. As a result, McDonald's is increasingly its supply of beef and expanding in its supply chain to domestic firms. A new supplier from China's Heilongjiang province, for example, has recently added new production facilities to supply McDonald's restaurants nationwide. In the past, McDonald's has only used international suppliers to provide processed beef products. Source: Xinhua

  • What's News? April 16, 2013 | 0 Comments

    McDonald’s follows the KFC playbook

    McDonald's is taking a page from KFC's playbook, just not when it comes its poultry supply chain. Chinese New Year saw McDonald's roll out new localized dishes like a chicken/rice combo and Chinese bing (a pancake-style bread product). Part of KFC's 4000-store success in the Middle Kingdom has been a willingness to tailor offerings to local tastes. Industry insiders are down on the Golden Arches recent overtures, pointing to KFC's established market position. Source: Sohu

  • Branding, FMCG, Wellness
    March 2, 2013 | 0 Comments

    Nowhere fast: KFC’s China future

    China Hearts KFC?

    Is it time to downgrade the “credit rating” of foreign food sellers in China? Ongoing safety scandals involving KFC and other upmarket brands have garnered unwanted attention for foreign food from customers and regulators. While scandal is commonplace for domestic Chinese food and beverage makers, foreign companies have managed to maintain an image of health and safety, even when it comes to fast food and sweets. Those healthy images are now under interrogation in an environment where low public trust in food quality has spawned a cottage industry of home safety devices from smartphone apps to home chemical testers. Can foreign food stay a healthy choice?  ...Read More


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