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  • Lifestyle, Trends
    November 30, 2013 | 0 Comments

    China’s Baby Bust: Consumers, Birth Rates, and Government Impotence

    Chinese baby

    China recently announced intentions to loosen its One Child Policy as part of a broader shift towards a consumption-based economy. As the theory goes, more births equal more demand for products and services as well as additional security for China's savers that they will be looked after in older age - either directly by their numerous kids or indirectly through transfer payments from younger workers. Unfortunately, the relationship between consumption and birth rates is not straightforward or one-sided: Social, cultural, and environmental factors stemming from China's fledgling consumer culture are pushing birth rates down and are likely to continue to do so regardless of government policy. Here's how.  ...Read More

  • FMCG, M&A, Wellness
    April 30, 2012 | 1 Comments

    Nestlé acquires Pfizer Nutrition in a long bet on Chinese birthrates


    Nestlé, the world’s biggest food-maker, this weekend acquired Pfizer's infant-nutrition business, Pfizer Nutrition. Nestlé paid a full USD 11.85 billion for the deal, USD 2 or 3 billion above the expected price. One reason, according to the the Economist, was China. Baby food is currently a USD 30 billion market, growing 10% annually, with nearly three-quarters of sales generated in developing countries, where annual growth is 13%. In China, business looks especially promising. Chinese mothers prefer to buy foreign brands, still haunted by memories of the 2008 infant-formula scandal, where six babies died because Chinese milk-producers were adding melamine, a chemical, to their milk. ...Read More


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